2025
I wanted Naked’s designs to portray the human form. Especially the logo, in which the individual characters are abstract beings. Many of the icons and design elements are fluid and ambiguous– how I view the core nature of human beings.
The brand identity demanded: a primary logo, secondary logo(s), logo clear space, colors (including RGB, CMYK, and Hex codes), typography, typographic hierarchy, tone, messaging, and imagery.
Some final deliverables inlcuded: a business card mock-up (front and back), a promotional poster or flyer, and a minimum of four mock-ups of my choice. (This could be festival merchandise such as tote bags, T-shirts, lanyards, or wristbands.)