2025
For this project, I was tasked with taking a self-guided approach to conceptualizing, planning, and executing a motion deliverable. I aimed to advertise a product with pre-defined brand guidelines (logo, colors, typography, etc.) with an emphasis on motion to help communicate a clear idea.
I chose to lean into a vector-based design for the deliverables. This is different than Pimsleur’s typical advertisements, which consist primarily of individual testimony. I adhered to a palette of three colors already existing in Pimsleur’s logo and brand for a cohesive design.
Assets and Icons